Resume
Work
Experience
Nov 2020 - Aug 2023
Sr. Marketing Manager, Accelerize 360
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Leading all marketing efforts (team of 5)
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Crafting brand messaging (employer brand, partner messaging & external ads)
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Building content engine from 0 to 1 (company blog, case studies, website, newsletters, videos,
employer branding and sales enablement) -
Spearheading demand gen program (email, webinars, live events, social)
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Collaborating cross-functionally to build customer success program
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Managing product marketing efforts for two stand-alone brands
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Overseeing social media presence across all channels
Dec 2019 - Nov 2020
Marketing Manager: Content, Social & Influencers, Airkit
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All content creation (blogs, web pages, newsletters, emails, PR, social)
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Owned influencer marketing program
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Created customer review process, publishing case studies & testimonials
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Responsible for identifying partner marketing opportunities and executing joint campaigns
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Marketing analytics reporting (Salesforce and Google Analytics)
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Managed all company social accounts (Twitter, LI, FB, Instagram)
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Event planning
Jul 2019 - Dec 2019
Social Media Community Manager (Contract),
Mode Networks
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Managed all company social accounts (Twitter, LinkedIn, FB, Quora)
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Analyzed and presented campaign results using Hubspot and GA
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Developed thought leadership content for company CTO
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Refined brand strategy by researching industry verticals, identifying influencers, keywords, etc.
Aug 2018 - Oct 2019
Marketing Coordinator, The CXApp
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Built content marketing engine and owned editorial calendar (emails, landing pages, monthly newsletter, quarterly CEO interview/ podcast, product release notes, white papers, infographics)
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Responsible for all content quality, including contractors' performance
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Defined and executed demand gen strategy for a new product offering and website rebranding
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Oversaw company presence on social media, including paid ads
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SEO: keyword research, thought leadership pillar pages and website
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Video: video scripts, storyboards, overseeing design team & voice actors
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Collaborated with sales, engineering, CSM and creative departments
Dec 2017 - May 2018
Marketing Programs Intern, ClearCare
Aug 2017 - Sept 2018
Content & Social Media Marketing Associate,
Bluefox Media
Education
May 2015
Johns Hopkins University | Bachelor of Science
International Business, magna cum laude
Skills
& Expertise
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Software: Hubspot, Salesforce, Google Analytics, Google Ads, WordPress, Webflow, Zapier, SEM Rush, Hootsuite, Buffer, Canva, Adobe Illustrator
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Understanding of social media trends, design principles
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Demand gen acumen from strategic planning to executing paid campaigns, A/B testing, retargeting,
analysis and optimization -
Excellent copywriting, editing and proofreading skills